What Are You Gonna Do?



Know that moment when someone indicates the sheer futility of action — when they shrug their shoulders, and say, “What are you gonna do?” Hand gestures optional, of course.

“What are you gonna do?” suggests there’s really nothing you can do. The problem is way above your pay grade.

There’s a lot of “what are you gonna do?” going around these days. And it’s awfully darn easy to feel powerless and at the whim of people and forces greater than you. Sitting back and feeling small takes its toll, though. Adds to stress, depression and encroaching panic.

A wise man once wrote that “A journey of a thousand miles begins with a single step”. To get through the uncertainty and powerlessness so many of us feel because we don’t really know what we’re gonna do about the financial bubble, the housing bubble, the employment bubble, and the numerous other bubbles we hear about with alarming frequency — well, we can start by taking that first step.

Know your credit score. If there is a global credit crisis, people with good credit scores will be able to write their own ticket. Take a look at your credit report and make a strategy to raise your number. Each credit bureau will give you specific recommendations on how to do that. You might need to start by making your payments on time and in full. Or, if you have too many accounts, close some.

Start paying with cash. Yeah, I know. We’re used to whipping out the plastic. If you like the convenience of plastic, use your debit card. Oh, I hear you…you don’t have the money in your account to buy your three cups of $4 coffee a day. Do you know that you effectively pay an additional fifty cents for that cup of joe every time you use a credit card? And if you don’t pay off your balance in full, it compounds. Which, if I remember my math, means you pay…lots. Why not pay cash so you can keep on buying coffee down the road?

Beef up your job skills. I have had clients who have postponed the education or training their bosses have suggested. Just haven’t gotten around to it. But, believe me, when layoffs have to happen the most skilled and cooperative people will be the last to go. If training hasn’t been suggested to you, or if you own your own business, ask yourself: what can I learn that can make my work more productive? Then take that class.

Center in your strengths. I work with many coaches who are building their coaching practices. Too often, I see people struggle because they are not centering their business on their own strengths. Too often, they try to build their practices based on what someone told them works. Which often has nothing whatsoever to do with their own, individual strengths. Your strengths always energize you. Work from that place of power, and whatever your work is — it will thrive.

Double down. It’s tempting to face an uncertain economic situation and draw back. But while everyone is retreating in fear, you can move forward by being realistically optimistic. If your budget allows for it, double down on your marketing efforts. If your budget allows for it, take your kids to the fondue restaurant. If your budget allows for it, max out your retirement account.

Vote. One little action. So much power.

Live in gratitude. This morning I woke up and thought about the cheeseburgers I whipped up on the grill last night and was flooded with a wave of gratitude — I’m so grateful to be able to feed my family. Sound weird? Wouldn’t have been to my Dust Bowl-era grandmother.

Panic serves no one. Doesn’t make you happier, or more focused, or wealthier. So, “what are you gonna do?” You’re gonna take some healthy, strong steps away from panicked powerlessness — toward a happier life.

Sounds pretty good to me.

Talkin’ Bout My G-g-g-generation


Over the summer I got together with my old friend and White House colleague Gerry Koenig — we had lost touch and happily re-connected via LinkedIn, the professional social networking site. Gerry, once an Army helicopter pilot, now practices aviation law, and keeps his mind agile by reading interesting books.

He told me about a fascinating book, called The Fourth Turning by the late William Strauss and Neil Howe.

When Gerry mentioned that the book, written in 1997, predicted the 9/11 terrorist attacks, I knew I had to read it. And I did. And, I am seeing the nation’s current financial crisis through different eyes.

Strauss and Howe, historians, economists and experts on generational issues, looked back through American history and identified not only political cycles but generational cycles. Roughly each 80 years, in 20 year cycles, the country moves through a High period, which gives way to an Awakening, which turns into an Unraveling, and then into a Crisis.

Strauss and Howe identify four distinct generations that have repeated over time: Hero, Artist, Prophet, Nomad. According to their research, a Crisis features the Prophets (Baby-Boomers) entering elderhood; Nomads (my generation) entering midlife; Heros (the Millenials) entering young adulthood; and, those entering childhood — the new Artist generation.

In other words, the conditions are exactly right exactly now for our country to enter Crisis.

Back in 1997, Strauss and Howe wrote: “Based on recent Unraveling-era trends, the following circa-2005 scenarios might seem plausible…Economic distress, with public debt in default, entitlement trust funds in bankruptcy, mounting poverty and unemployment, trade wars, collapsing financial markets, and hyperinflation (or deflation).” Sound familiar?

How about: “History offers even more sobering warnings: Armed confrontation usually occurs around the climax of Crisis. If there is confrontation, it is likely to lead to war. This could be any kind of war — class war, sectional war, war against global anarchists or terrorists, or superpower war.”

Check.

Before you start quoting lines from Ghostbusters (“a disaster of Biblical proportions! Real wrath of God stuff! Human sacrifice, dogs and cats living together… MASS HYSTERIA!”), let me assure you, the nation has faced Crisis before –and will again — and we’ve emerged into a new High. All is not lost.

In the Crisis, America will want change. We will want the stability of a strong government that works. We will favor personal sacrifice. We will want to be more self-sufficient. We will want solutions, not more of the same. We will demand that our leaders reflect these national values.

What does this mean for you? For your career? For your business? For your kids?

Start now. Especially my fellow Nomads. Move towards self-sufficiency – don’t borrow more than you can pay back. Grow your own tomatoes. Wash your own car. Incorporate a dose of self-sacrifice — trust me, 23 pair of shoes in the closet work with your wardrobe just as successfully as 112. Save five to ten percent of your income. Donate to charities you believe in. Build a business that really serves your best customers. Focus. Teach your children (and yourself) about money, budgets and prudent investing.

“With or without war, American society will be transformed into something different. The emergent society may be something better, a nation that sustains its Framers’ visions with a robust new pride. Or it may be something unspeakably worse. The Fourth Turning will be a time of glory or ruin.”

And so it is for each of us. A time of glory or ruin. We’ve had advance notice of what’s coming — what we do about it as a nation, and as individuals, is completely up to us.